:: E-mails and newsletter as marketing instrument
:: Design
:: Address generation
:: Guide to Legal Basics
No other marketing instrument does what e-mail marketing can do!
Our service package includes first class technology, detailed know-how, dependable service and professional consultation. Within our workshops and training we offer practical, up to date, profund informations on e-mail marketing – from planning to implementation and analysis.
E-mails and newsletters as marketing instruments
E-mail marketing is a superior instrument when it comes to speed, accuracy and cost efficiency. Concept and planning are deciding factors for success. In our workshops you will experience how e-mails and newsletters can win new customers and cultivate long term customer relations. We will help you to supply your customers with the targeted, verifiable information necessary (that is necessary for success).
a) The basics concepts of e-mail marketing
b) General advantages
c) Success factors
d) Success control
e) Campaign planning
Design
E-mails and newsletters are instrumental in establishing ideal customer relations as well as being product information sources. Customer interest must be stimulated. Reaching the target groups with the advertising message is the intermediate goal. It is important to define the target group requirements in order to supply them.
a) Overview
b) Design, Visual and Text
Address Generation
Current addresses are an essential success factor in e-mail marketing. We will show you where to get high quality addresses which are generated from legally recognized sources.
Legal Foundations
If you want to be successful, legally secure – active in internet and online marketing, it is imperative to familiarize yourself with an array of legal regulations. We have organized the most important and relevant regulations for your review: From the registration requirements (imprint) for websites, spam problems in e-mail and newsletter mailings to information regulations according to e-commerce laws.
a) Overview of legal foundations
b) Guide for answers to legal questions
Request explicit information to our workshops and trainings here.
