Strategy, planning and implementation

:: Strategy and planning
:: Execution

One whole division of our company is only responsible for consultation/analyses/conception in e-mail marketing. Our consultants are waiting for you. Based on former analyses individual actions will be recommended to make you campaigns even more successful. That can mean to optimize the subject matter, time of mailing, amount of articles in a newsletter, e-mail format, design, sender ID, steps of incentives, levels of personalizing etc. We show you, how your customer thinks and feels. What is the maximum commercial pressure, which knowledge can you derive from click behaviour, does gender effect commercial pressure, product selection or presentation etc. We answer questions regarding former campaigns to optimize the instrument e-mail marketing.

Strategy and Planning

Together we will develop strategies to quantify and qualify the potentials to be used by e-mail marketing (new and current customer business).

We analyze the competition and necessity to determine the target groups and choose appropriate e-mail marketing approaches (e.g. newsletter, product campaigns, trade fair invitations). Concepts for the execution of e-mail marketing measures will be created (time tables, costs) and prerequisites for business processes, organisation and technical platform will be documented. We use also data base marketing to support you to choose special target groups. Using the combinations of reading and click behaviour it is possible to find correlations and define new target groups. You can use it for reactivation of “sleeping” customers or just to build up and use cross-selling and up-selling potentials. Hence with intelligent data base marketing and e-mail marketing a superior success will be created.

Execution

Execution is seen in individual detailed concepts for the special e-mail marketing actions, in the administration of the project, the selection of providers (e.g. address broker, content provider), the system integration (programming, tests, roll-out and training) and in operational campaign management. At this point it would be a pleasure to overtake your campaign management. We will help you to plan, develop and execute the e-mail marketing concept (e.g. general newsletter, special newsletter, event based newsletter etc.). Our consultants have long-time experience in supervising thousands of campaigns and gained deep knowledge in effects of marketing techniques, e.g. which structure and design “works”. Let us work on proposals for your e-mail marketing, the templates will be developed by our graphic consultants. We improve usability and clickability of your templates.