:: Leads – Easy Generation of Addresses
:: Customer Profile Shaping
:: Page Views & Page Impressions
:: Clearing of Legal Issues
Target group-specific customer approach is a key factor of successful e-mail marketing. The use of behaviour targeting makes it possible to systematically approach to your target group with content defined by click behaviour of former campaigns as well a behaviour data like purchases and openings. Hence commercial messages will be precisely delivered to individual recipients instead of sending general messages to rough defined potential customers. Through analyses of purchasing and historical behaviour data you will be able to use and improve potentials in cross selling and up selling. The aim is to get higher conversion rates for your shop, commercial messages, events and a higher traffic on your website. You will be able to use sophisticated methods for effective target group approach and your user will see their individually most interesting and important offerings and contents.
:: International experience
:: E-mail marketing concepts
:: Planning and design
:: Legal support
:: Practical optimalization
:: Individual analysis
Special: Trade Fair Communication Package
Our special: we present a trade fair communication package for everybody who is short of time in the trade fair season. In campaigns of several steps we accompany you during the preparation of the trade fair, at the point of sale and after the trade fair in follow up campaigns. We can overtake the operational steps during the trade fair, e.g. we will create and send the newsletter to your visitors. You want to fully concentrate on your customers – we will support you!
Leads – Easy Generation of Addresses
Together we will develop individual concepts for generation of e-mail addresses. So you can act against low address stock and take care of a steady inflow of new addresses. We support you to develop ubiquitous newsletter logons on your own website or on external websites. We can also support you to build up cooperations with other companies to generate addresses. Profit from our experience to choose right strategy for address generation with newsletter logons. We offer you also the possibility to use gambles, recipe campaigns, recommendations and a lot of other things.
Customer Profile Shaping
If you don’t have enough data of your customer, you have only restricted possibilities to improve customer loyalty. That is the reason for us to steadily develop individual concepts to enrich the customer profile of your current and future customers. A good method is given to enrich your customer profiles through the possibility for your newsletter recipient to edit his profile on his own – you just include a link to the edit landing page in every newsletter. We show you how customers tell you more about themselves and how you get to know them better – the prerequisite to inform your customer more individual and precise. In addition you don’t have any effort to keep your customer profiles up-to-date – your customers do. Besides e-mail marketing you can use that data for multi channel marketing (fax mailings, post mailings etc.). It’s a pleasure for us to put such measures into effect.
Page Views & Page Impressions
There is no other marketing tool to improve your page views and page impressions more efficiently - commercial pressure (frequency of mailings) and even more important: the concept behind your e-mail marketing is the key of your success. If addressees get irrelevant content, a high rate of cancelling subscription and a decreasing rate of openings will be seen. That is possible to avoid with a good and professional e-mail marketing concept – talk to us!
Clearing of Legal Issues
We support you also in legal issues. Our team evaluates relevant processes and documents (permission, data protection, mandatory fields etc.) concerning completeness, legal certainty and evaluation of usability (modality and scope) of current e-mail address stocks. We develop individual proposals of change and supplement (e.g. permissions, guideline for the use of personal data) and we will make you clear the issues of commercial law (e.g. dissuasiveness).
